Co-founder & COO · Venture Builder · Ex-EY Partner
I help leaders and teams turn AI ambition and business strategy into things that work, whether you are transforming how a consultancy delivers or building the venture yourself: ventures, platforms and operating models, not slide decks. It is what I do day to day, built on what I learned over more than a decade at EY.
What I write and speak about
Every topic connects to the same question: how do you move from ambition, strategy and technology to something that actually works in practice?
Latest thinking
About Alex
I have spent my career moving across four connected worlds: consulting, innovation, venture building and AI-enabled operations. The same question has run through all of them. How do you turn ambition into something real?
From becoming a Consulting Partner at EY, to founding EY Growth Solutions and running the MBRIF Innovation Accelerator, to building and operating Infinite PL across KSA, UAE and beyond.
Read the full storyConsulting Partner
IBM, then EY Consulting Partner, UK & Middle East. Government, digital, innovation & growth.
Intrapreneurship
Innovation and asset-based consulting. Founded EY Growth Solutions and led the MBRIF Innovation Accelerator (25+ startups).
Consulting Co-founder and Venture Building
Co-founder and COO at RAI Digital. Built and scaled Infinite PL, a logistics technology venture.
Agentic AI
Helping leaders move from AI ambition to operational transformation.
Escape the deck
What has gone is the part of consulting that was only ever a nicely formatted opinion. What survives delivers real, owned outcomes and builds AI into how it works. Whether you are moving from advice to outcomes, rebuilding how your firm delivers, or you are the buyer done being handed slides, the move is the same. I built a short, honest check to show you where you stand.
Escaping the deck means escaping advice-only work, not consulting: it is consulting with outcomes and AI built in.
Tools & resources
Practical frameworks, checklists and canvases for people building ventures, leading AI transformation and reshaping consulting around AI and outcomes.
A five-minute readiness check: twelve honest questions on outcomes, AI leverage, ownership and intent, scored instantly in your browser. It gives you a straight verdict on whether your consulting model still works under agentic AI, and the one move to make next.
Take the readiness checkA structured set of questions to work out whether your organisation is genuinely ready to take AI from pilot to operational scale. Built from the agentic AI work we are doing in logistics, covering governance, workforce readiness, workflow integration and accountability.
Coming soonA practical map for consultants reshaping their work around AI and owned outcomes, and anyone moving into a building or operating role: what transfers, what you have to build and what to watch out for. The guide I wish someone had handed me.
Get the free guideOne honest read every fortnight on what agentic AI is doing to consulting, and what to do about it. Whether you are moving from advice to outcomes, rebuilding a firm, or done buying decks. No hype, no theatre.
Join free. One useful email a fortnight, and you can leave whenever it stops being useful.
